James House

Chief Customer Officer


James joined the Trūata Executive Team in 2019 as Chief Customer Officer. James’ primary focus is the management of Trūata’s value proposition and solutions for key industry verticals including Telco, Travel, Retail, Financial Services and Automotive. His career spans over 20 years in leading marketing services, CRM and insight consultancies for both independent start-ups and major corporate environments.
Prior to joining Trūata, James was part of the management team at Mastercard where he was responsible for developing data led propositions and products for key industry verticals. Leading the monetization of Mastercard data and insights with retailers and consumer packaged goods companies globally through platform development, thought leadership and strategic partnerships. James had global responsibility for strategic retail client value propositions and relationships including marquee clients in the UK, Europe, Africa, US and Australia.
James has a BSc in Economics from the University of Surrey and was educated at The British School in the Netherlands.